“We all have an opportunity to make a difference right now.”
– Dan Santaniello, President/CEO of Fidelity Bank
Concerned for the livelihoods of employers and employees of every business in our region, marketing and creative executive Helen Lavelle, President of Lavelle Strategy Group and her longtime client Dan Santaniello, President of Fidelity Bank, immediately understood that the impact on businesses in NEPA would be devastating. With a mutual commitment to fight for the livelihoods of soon-to-be hard-hit businesses, a strategy was developed in March 2020 and a plan put in place.
Boost Business NEPA is sensitive to the fact that our partners can provide only so much public service time and in-kind services. Fidelity Bank committed to funding initial expenses. Additional financial institutions and prospective partners were invited to do the same.
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