At the end of March 2020, Helen Lavelle called Holly K. Pilcavage, Chief Executive Officer of Coal Creative, to share her insights and concerns around what was in front of us all. Helen had just gotten off of the phone with Dan Santiniello, President of Fidelity Bank, and she began explaining a concept around boosting business in NEPA. Holly and Helen were off running right away, strategizing, developing, and helping keep one another afloat throughout the entire process. Phone calls and Zoom meetings consumed their day-to-day for the next 4-months straight as they began reaching out to Partners and individuals to help bring Boost Business NEPA to LIFE.
From the first phone call, the team at Coal Creative knew it was time to step up and work together to bring this incredibly important idea to life. Over the last 6 months, the initiative has begun to take on a life of it’s own, answering the desperate call that is so needed in Northeastern Pennsylvania at this time.
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